Upstruc is an AI-powered hub for residential construction and design, simplifying remodeling and building through expert guidance, intelligent tools, and curated product insights—from building materials and finishes to appliances, furniture, tools, and modern construction techniques. Through trusted affiliate partnerships, Upstruc connects homeowners, DIYers, and professionals with solutions that support smarter planning and better outcomes.

Through Linkwinks, we extend that intelligence to contractors—equipping them with automated marketing systems, education, and AI-driven workflows to grow online and compete in a digital-first industry.

Together, we form a connected digital ecosystem that helps people plan better projects, build stronger businesses, and move forward with confidence, clarity, and intelligence.